Creating Your Brand Story

If your messaging feels a little all over the place, you’re not alone. A lot of businesses struggle to clearly explain what they do and why it matters. That’s where the StoryBrand framework by Donald Miller (check out the book StoryBrand 2.0) comes in.

Here’s the key idea:
Your customer is the main character, not you.

Let’s break it down:

1. The character (your customer)

‍Start with who you’re trying to help. What do they want? What are they struggling with?

2. The problem

‍What’s getting in their way? This can be external (not enough clients), internal (feeling overwhelmed), or philosophical (they deserve better results).

3. The guide (you)

‍This is where your business comes in, not as the hero, but as the guide. You’re there to help them succeed.

4. The plan

‍Show them how simple it is to work with you. Break it down into clear, manageable steps.

5. The call to action

‍Tell them exactly what to do next: book a call, get a quote, download something, etc.

6. The success

‍What does life look like after working with you? Paint the picture.

7. The failure (optional but powerful)

‍What happens if they don’t take action? This adds urgency and clarity.

Final Thoughts

When you structure your messaging this way, everything becomes clearer, not just for your audience, but for you too.

When your customer feels seen, understood, and guided, they’re far more likely to trust you and take action.